As You Like It - the Play Essay Example for Free

As You Like It the Play Essay As You Like It is considered by many to be one of Shakespeares greatest comedies, and the heroine, Rosalind, is praised as one of his most inspiring characters and has more lines than any of Shakespeares female characters. Rosalind, the daughter of a banished duke falls in love with Orlando the disinherited son of one of the dukes friends. When she is banished from the court by her usurping uncle, Duke Frederick , Rosalind switches genders and as Ganymede travels with her loyal cousin Celia and the jester Touchstone to the Forest of Arden, where her father and his friends live in exile. Observations on life and love follow (including love, aging, the natural world, and death) friends are made, and families are reunited. By the plays end Ganymede, once again Rosalind, marries her Orlando. Two other sets of lovers are also wed, one of them Celia and Orlandos mean older brother Oliver . As Oliver becomes a gentler, kinder young man so the Duke conveniently changes his ways and turns to religion and so that the exiled Duke, father of Rosalind, can rule once again. All the world s a stage, and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts As You Like It (Act II, Scene VII). Can one desire too much of a good thing? . As You Like It (Act IV, Scene I). True is it that we have seen better days. As You Like It Act II, Scene VII). For ever and a day. As You Like It (Act IV, Scene I). The fool doth think he is wise, but the wise man knows himself to be a fool. (Act V, Scene I). The play is fictitious, but shakespeare is said to have taken the traits if rosalind from Rosalynde by thomas lodge. One of Shakespeares early plays, As You Like It (1598-1599), is a stock romantic comedy that was familiar to Elizabethan audiences as an exemplar of Christian comedy. Although the play does include two offstage spiritual conversions, the Christian designation does not refer to religion itself. Instead, it denotes the restoration and regeneration of society through the affirmation of certain Christian values such as brotherly love, marital union, tolerance for different viewpoints, and optimism about life at large. The plot is very simple: the resolution of the dramatic problem in the warped attitudes of two evil brothers toward good brothers, and related obstacles to marriage for several couples in the play (most notably Rosalind and Orlando) are easily overcome, and a happy ending is never in doubt. On one level, the play was clearly intended by Shakespeare as a simple, diverting amusement; several scenes in As You Like It are essentially skits made up of songs and joking banter. But on a somewhat deeper level, the play provides opportunities for its main characters to discuss a host of subjects (love, aging, the natural world, and death) from their particular points of view. At its center, As You Like It presents us with the respective worldviews of Jaques, a chronically melancholy pessimist preoccupied with the negative aspects of life, and Rosalind, the plays Christian heroine, who recognizes lifes difficulties but holds fast to a positive attitude that is kind, playful, and, above all, wise. In the end, the enjoyment that we receive from the plays comedy is reinforced and validated by a humanistic Christian philosophy gently woven into the text by a benevolent Shakespeare.

Black Thunder :: Black Thunder Essays

Black Thunder In the year 1800 Thomas Jefferson was campaigning very hard against John Adams for the presidency of the United States. Across the Atlantic, in France, Napoleon Bonaparte had consolidated his leadership of France. Meanwhile, in Santo Domingo (later Haiti), Toussaint L'Ouverture, with the succor of his countrymen and tropical diseases, repelled 20,000 French troops and formed a new black republic. The exploits of Toussaint did not go unobserved by slaves in the United States, especially in Virginia's Henrico County. In Black Thunder, Gabriel's Revolt: Virginia: 1800, author Arna Bontemps tells us what legacy the age of revolution brought to the slaves of Richmond. The chief character and leader of the slaves is Gabriel, the youngest of three brothers. although he is the biggest and strongest of the three. Gabriel and his brothers, Martin and Soloman, are the property of plantation owner Thomas Prosser. Gabriel's ascendancy to the leadership role of the slaves is secured when he bests Ditcher, a huge slave, who defeated Soloman and Martin in previous combats. Gabriel's' awakening and enlightenment to freedom starts and grows from his many trips into Richmond as Mr. Prosser's carriage driver. In Richmond, Gabriel makes it his duty to eavesdrop on the conversation of M. Cruezot and Alexander Biddenhurst, Frenchmen whose discourses are often laced with phrases of equality and liberty. These Frenchmen are referred to as Jacobins by the whites. Moreover, Gabriel and others are regularly listening to a freed slave, Mingo's reading of the Bible; they find passages about the Children of Israel's deliverance from Egypt and David's slaying of Goliath interesting. The slaves consider themselves another Children of Israel in another time. With a natural yearning to be free, and the enlightenment to reinforce and fuel his urge, Gabriel starts to lay a plan to smash the shackles that bind him. Everything is in place, the revolt is poised to be executed, but the unexpected and most unwelcome thing happens -- a thunderstorm. The streams become inundated, the roads turn into rivers of mud, and Gabriel's legions are bogged down, unable to rendezvous with him. The torrential rain breeds superstition and it in turn breeds desertion. Some of the slaves say the stars are against them, and others question the rightness of their mission. A dwindling force is not one that insures victory, so Gabriel postpones the revolt to await more favourable weather. During this time, Pharaoh and Ben, two slaves who are assigned the task of rallying support from the slaves of Carolina County, are having second thoughts about going through with the plan.

Islam Religion Dbq

3/4/11 Islam DBQPer: 4 Islam was a fast spreading religion in a time when Christianity and other religions had already established themselves. Islam gained a reputation as a violent religion when it attacked and conquered areas, and made violent threats. Islam also presented itself as a religion of reward, equality, and protection. Once Islam had established itself in so many areas, it used other techniques to keep their reign. The Muslims way of spreading and keeping their empire was what made it one of the most studied empires in history.Violent attacks and threats are a part of the history of Islam. One of the main reasons Islam even got its foot was the attack on Mecca that Muhammad led. Threats were sometimes used as a strategy to convert people, such as when Muhammad told the leader of the Christian Arab tribe: â€Å"Obey the Lord and his Apostle, and he will defend you†¦ But if ye oppose and displease them†¦ I will fight against you and take captive your little ones and slay the elder†. (Doc 1) There often did end up being battles between Muslims and the Non-Muslims.An excerpt from â€Å"History Today† said: â€Å"Koranic revelation commanded them to â€Å"Fight in the cause of God against those who fight you, but do not be the aggressors† (Doc5). The Islamic power was rapidly rising as it continued the conquests. With so much power, many people may have converted out of fear of them. The strong force the Muslims presented was enough to convert many people. Sir Edward Crecy describes the Battle of Tours â€Å"everything gave way to their [swords]†¦ all the nations of the Franks trembled at that terrible army†¦ attacked Tours†¦ nd the fury and cruelty of the Moslems towards the inhabitants of the city were like the fury and cruelty of raging tigers. †(Doc 4). Like any other religion, Islam promised rewards for obeying its laws and believing. The Qur’an says â€Å"whoever shall obey God and His Apostle, he shall bring him into the gardens of [Paradise]. †(Doc 2) Other religions at this time also had some form of heaven, but this seemed much simpler than a Karma cycle, and was very appealing. A life after death has always been a fascinating mystery to many of mankind, and the idea of the paradise is often mentioned in Islam.Other rewards, like money, were what motivated many conquests in the first place. In the History of the Arabs, it says â€Å"the objective in most cases being [riches] and not the gaining of a permanent foothold† (Doc 7). Money was a definite and quick reward, unlike the promise of Paradise. Islam also promised protection and equality in the faith. The idea that men and women of any social class would be considered equal through their faith is cited in the History of the Arabs: â€Å"Their leader is like one of them: the low cannot be distinguished from the high, nor the master from the slave.And when prayer time comes, all wash their hands and feet and humbly pray. † (Doc 3) This kind of equality within a religion was introduced within Christianity as well. The two religions have many similarities, and a document on how the Christians and other faiths reacted to the new spread of Muslim power would have been useful. To fully understand the effects of the Islam Empire, the way people reacted or did not react to the new power is necessary. These original ideas of the Islam faith were what started the movement that became the vast empire.Islam gained its original followers not from force, but from the appeal of the religion. The ideology and beliefs are what makes Islam the second most popular religion in the world today. By 750 C. E the Islam Empire had spread all the way from Arabia through Africa to Spain. (Doc 8) They had gotten this far by violence and persuasion. Once they had established themselves, they had to find ways to keep their empire without protest. The reasons this was an empire were the conquests and power the Muslims had over Non-Muslims.Being a Muslim at this time meant protection, status, and security. The Non- Muslims were given rules they had to follow to secure their protection. A Muslim writer, Syed Ameer Ali writes â€Å"The Moslems, on the other hand, required from others a simple guarantee of peace, tribute in return for protection, or perfect equality- on condition of the acceptance of Islam†(Doc 6) Non-Muslims weren’t treated like some other empires had treated the conquered peoples.They were tolerant, and while they did try and convert many people, they allowed other monotheistic religions to remain. J. J. Saunders in â€Å"History Today† says â€Å"Mohammed respected the older monotheistic faiths†¦ he called them â€Å"People of the Book†Ã¢â‚¬ ¦ they were not forced into Islam but were allowed to retain their ancestral religion on payment of tribute† (Doc 5) The Islam empire was unlike any other empire because it was not a country that was taking over but a religion.Therefore it had more potential to succeed because of their tolerance and belief. The spread of the Islam Empire was caused by many factors. Their violent conquests were what initially spread the empire. The rewards and appeal of the religion is what gave it its foothold and converted many people. The tolerance and belief is what kept the empire from crumbling for many years. The Muslims had cracked the code of empires. They knew how to spread and keep an empire quickly. The Islam Empire set its mark on history, and its effect is still seen today.

A Guide for Teachers Handling Challenging Parents

Dealing with difficult parents is virtually impossible for any educator to escape. As a school administrator or teacher, you arent always going to make everybody happy. You are in a position where it is sometimes necessary to make difficult decisions, and parents will sometimes challenge those decisions, especially when it comes to  student discipline  and  grade retention.  It is your job to be diplomatic in the decision-making process and to think through every decision without being rash. The following steps can be very helpful when  dealing with a difficult parent. Be Proactive It is easier to deal with a parent if you can build a relationship with them before a difficult situation arises.  As a school administrator or teacher, it is essential for a number of reasons to build relationships with the parents of your students. If the parents are on your side, then you typically will be able to do your job more effectively. You can be especially proactive by going out of your way to talk to those parents who have a reputation for being difficult. Your goal should always be to be friendly and personable. Show these parents that you make your decisions with your students best interests at heart. This is not the be-all and end-all solution to dealing with difficult parents, but its a good start. Building relationships takes time, and its not always easy, but it can certainly help you in the long run. Be Open-Minded Most parents who complain genuinely feel like their child has been slighted in some way. Although it is easy to be defensive, it is important to have an open mind and to listen to what the parents have to say. Try to see things from their perspective. Often when a parent comes to you with a concern, they are frustrated, and they need someone to listen to them. Be the best listener you can and respond in a diplomatic manner. Be honest and explain the thoughts behind your decision-making. Understand that you are not always going to make them happy, but you can try by showing them that you will take everything they have to say into consideration. Be Prepared It is critical that you be prepared for the worst possible situation when an angry parent comes into your office. You may have parents who storm into your office cursing and screaming, and you will have to handle them without losing control of your own emotions. If a parent is extremely agitated, you can politely ask them to leave and return once they have calmed down. Though a situation like this is rare, you should nevertheless be prepared for a student-teacher meeting that turns combative.  Always have some way to communicate with an administrator, teacher, secretary, or other  school personnel  just in case a meeting gets out of control.  You do not want to be locked in your office or classroom without a plan to get help should this kind of situation arise. Another important aspect of preparation is  teacher training. There are a handful of parents who will bypass a school administrator and go straight to the teacher with whom they have a problem. These situations can turn quite ugly if the parent is in a combative state.  Teachers should be trained to direct the parent to a  school administrator,  walk away from the situation, and immediately call the office to inform them of the situation. If students are present, the teacher should immediately take measures to secure the classroom as quickly as possible.

Essay on Segregation in Education in the USA - 739 Words

In 1950, America had come out of World War Two and was once again one of the richest and strongest nations but there still was a group of people who didn’t have the freedom and the equal rights that most Americans had. This group of people had been slaves for the American people until 1865 and had always faced discrimination and violence despite there help in the war effort. The blacks of America had a dream that things would soon change for them and that they would have the same opportunities and the same rights that the white Americans had but this seemed an impossible dream due to segregation, the â€Å"separate but equal† rule in which white and black people of America were separated in†¦show more content†¦The first people to try and challenge the education board were the parents of a young girl called Linda Brown. They believed that the fact their daughter had to travel five miles to school everyday because she was not allowed to attended the white school across the block made the â€Å"separate but equal† rule unequal and finally decided to sue. On May the 17th 1954, the Supreme Court declared, segregated schools are not equal and cannot be made equal, and hence they are deprived of the equal protection of the laws, due to Thurgood Marshall, director of the NAACPs Legal Defense and Educational Fund. Brown V’s board of education helped change America forever. The blacks didn’t get desegregation that easily though and it became a major problem for them. There was lots of resistance in the south and one of the main reasons for this were the politicians as they started to act dictatorially. Whites stared to realise that if they could start become violent at schools then they had a reason to say no to them desegregating schools. Whites were afraid that blacks would advance socially and economically challenging white supremacy and that integration would lead to a â€Å"mongrel race† of people. If there was goi ng to be violence between the whites and blacks wasn’t it better to keep them apart? Whites were afraid that blacks would gain supremacy in the south if they were toShow MoreRelatedBrown V. Board Of Education942 Words   |  4 PagesBrown v. Board of Education was a landmark case that was decided by the Supreme Court of America in 1954. It is a case that is believed to have brought to an end decades of increasing racial segregation that was experienced in America’s public schools. The landmark decision of this case was resolved from six separate cases that originated from four states. The Supreme Court is believed to have preferred rearguments in the case because of its preference for presentation of briefs. The briefs wereRead MoreCivil Rights971 Words   |  4 Pagesimportantly their rights as human beings. America deprived Native Americans of their rights and ways of living by recruiting the young children to try and stop them from growing up to become â€Å"savages,† as the USA described them and instead civilize them and turn them into men of class. The USA though they were doing the Native Americans a favor by civilizing them when instead all they were doing was destroying the most valuable thing a man has in this world which is his family. If being taken awayRead MoreThe Desegregation of Schools as a Major Problem in the USA in the 1950s710 Words   |  3 PagesProblem in the USA in the 1950s Desegregation was introduced as a solution to solving the problem of racial segregation. In order to clearly understand what this involves we need to define what racial segregation is. As the word segregation implies racial segregation therefore, it is discrimination on the basis of race shown through separation from each other, usually in the area of the providing services. However we are going to focus on the area of education in schoolsRead MoreThe Desegregation of Schools as a Major Problem in the USA in the 1950s806 Words   |  4 PagesProblem in the USA in the 1950s Segregation was always one of the layers of the economically rising America. It was the despicable separation of black and white people. This way of life really contradicted the all men are created equal with the right to life, liberty and the pursuit of happiness, commitment which is contained in the US declaration of Independence. However in the 1950s, segregation stepped over its boundaries with the Brown Vs Board of Education case. Read MoreDiverse Student Body from Brown vs. the Board of Education Essay950 Words   |  4 Pagesvs. The Board of Education court case that allows the University of Texas at Austin, along with hundreds of universities, to be have a diverse student body. This case opened new doors to racial opportunities. What started off as a plea for equality, would change the world in its own way. Brown, who is not defined to one person but rather a group that wanted freedom of segregation from schools, would go against the Board of Education in a duel of words to bring an equal education towards all citizensRead MoreHow accurate is it to say that the status of black people in the USA changed very little in the years 1945-1955?1066 Words   |  5 Pagesï » ¿How accurate is it to say that the status of black people in the USA changed very little in the years 1945-1955? I would agree with this statement and say that the status of black people did not change much between the years of 1945 to 1955, I believe that there is a lot of evidence to back me up in my decision, for example, the federal intervention caused by the actions of Harry Truman, direct action from civil rights groups and the role of African Americans within society in this time periodRead MoreEssay on The Segregation of School in America1209 Words   |  5 PagesThe Segregation of School in America In history there are two major turning points in the fight for equal rights. The first was â€Å"Homer Plessey vs. The rail road company† of 1986. Homer Plessey was asked to sit in a black only carriage and refused; he was kicked off the train. He decided to take his case to the supreme court and they ruled in favour of segregation, saying â€Å"separate but equal†. Segregation had been occurring for many years already in the form of â€Å"The JimRead MoreEssay On Plessy V. Ferguson Case Of 18961190 Words   |  5 PagesFerguson was a trial that ruled segregation as legal, as long as separate, equal facilities were provided for both races. After the Reconstruction era had dispersed, the Jim Crow laws appeared. The Separate Car Act was one of the Jim Crow laws enacted upon by the Louisiana State Legislature. This law stated that blacks and whites had to ride in separate, but equal train cars. The phrase, â€Å"Separate but equal†, was a legal doctrine that justified and authorized racial segregation. Although they were claimedRead MoreRacism During The Civil Rights Era1562 Words   |  7 PagesMakenna Johnson Mrs. Walker English 10 23 February 17 Racism in Children The time of racism, segregation, and discrimination in the Civil Rights era was a difficult time for many people: whites, other races, and even children. Racism brought the realization to many people to think about how racism might affect their children and the way they were brought up. The real interesting fact is, that even though most Americans showed concern towards children there wasn t a large percentage thatRead MoreThe Brewton Berrys Model Of Assimilation984 Words   |  4 Pagesminority group as inferior, but accepts them in the society as long as they â€Å"stay in their place† (specified racial roles). It is a form of caste system characterized by clearly defined and well-understood racial roles. There is also little physical segregation because the contact between the two groups follows set patterns established by the dominant group in which it sends the message that there is an inequality of interaction between the two groups. In the paternalistic system, there is also no major

I am Innocent to a Witch. I Know Not What a Witch is.”...

â€Å"Now, Hell and Heaven grapple on our backs, and all our old pretense is ripped away†¦ It is a providence and no great change; we are only what we always were, but naked now. Aye, naked! And the wind, God’s icy wind, will blow!† (205) This powerful quote is taken from The Crucible, a play written by Arthur Miller during the Red Scare of the 1950’s. Miller, accused in the McCarthy trials, wrote the play about the Salem Witch Trials in 1692 to criticize the way history was repeating itself and how hysteria was taking over the masses. Arthur Miller’s writing style adds to the retelling of the Witch Trials by his use of diction, syntax, and metaphors. These techniques help give insight to how the people of the Trials felt and give the characters a more solid feel, enhance imagery, as well as make the setting vivid and believable. Diction is essentially the word choice used in a medium. In The Crucible, the use of diction to create a believable image of the Puritan life and speech is crucial to the story. Miller uses archaic vocabulary in The Crucible often to create a more feasible Puritan setting and to enhance the characterization of the people involved. Puritans, being a highly pious people, were more likely to use words such as â€Å"penitence† (239) and â€Å"harlot† (221) than we would today. In today’s times, instead of penitence, one would be more likely to say regret and, instead of harlot, say whore. Danforth is the highest in rank of the judges of the Trials. Miller has to use

Marketing Management British Multinational Company

Question: Discuss about theMarketing Managementfor British Multinational Company. Answer: Introduction The report illustrates the description of a company in details along with its SWOT analysis and competitor analysis. The company chosen for the study is Marks Spencer. It is a British multinational company that is present in Singapore. The study will describe different aspects of Marks and Spencer in the Singapore market. The background of the organization is described in details along with the strengths, weakness, opportunities and threats of the company in the Singapore market. Apart from that, a detailed description of the competitor analysis of Marks and Spencers is explained so that the company can formulate strategies in order to earn reputation and revenue from the market of Singapore. Background of the Organization Marks and Spencer plc is a British multinational company which is headquartered in London. It is a public limited company, that deals with many retail businesses such as apparels, home furnishings, food, groceries, hospitality items, lingerie, etc. The company serves worldwide along with Singapore. It has a 852 stores in United Kingdom along with 217 stores in international locations. The aim of the company is to provide high quality products along with excellent customer service. In Singapore, Marks and Spencer has 9 stores. It is said that Marks and Spencer is considered as largest retail company in United States in terms of brand reputation and revenue (Reilly and Hynan 2014). As of 2015, 83,069 employees worked in Marks and Spencer. The operating income of the company as of 2015 is 762.5 million. The revenue of the Marks and Spencer Plc as of 2015 is 10.300 billion. The company targets the higher income group people and middle-income group people. The company is known for its higher quality products and its excellent customer service both in the online stores and physical stores of the company not only in Singapore but also across different locations of the world. The core values of the company are affordability, quality and service to the targeted customers (Eccles et al. 2015). Competitor Analysis Marks and Spencer in Singapore is operating on a market which is competitive in nature. There are companies present in Singapore that are considered as direct and indirect competitors of the company. Direct competitors of Marks and Spencer include Zara, Burberry, Louis Philippe, Next plc, Debenhams, etc. Indirect competitors of Marks and Spencer are Waitrose, Tesco, Sainsburys, Centra, Asda, IKEA, etc. Many brands of apparel retail present in Singapore has high brand reputation and provide quality products to the customers of Singapore (Lehner and Halliday 2014). Apart from that, the indirect competitors provide tough competition to the company in terms of price to the stores of foods, groceries, home furnishings, etc. IKEA is a company that is famous for selling furniture both in online and in offline stores. It is found that IKEA has more brand reputation in selling home furnishing items not only in Singapore market but also across the world. Competition is also there in terms of c ustomer acquisition and marketing approaches of the above mentioned companies (Scott and Walker 2017). SWOT Analysis Strengths High quality products Powerful retail brand Good employee strength Wide variety of products Long term relationship with suppliers Weaknesses Strong competition from rival brands Waste spaces in stores Stock control Poor technology in inventory Manual working in the costs Opportunities Focus on market segment Internet technology Marketing extending Healthy products in food stores New product development in apparel Threats Strong competitors Change of business environment Environmental aspect Threats from domestic markets Government policies in Singapore Strengths High quality products- Marks and Spencer is known for selling high quality products in all genres of retail markets. Powerful retail brand- It has high brand recognition not only in UK market but also in other parts of the world. Good employee strength- Almost more than 88,000 employees are working with the company. Wide variety of products- The company is famous not only in apparel section but also in other business verticals of food, groceries, home furnishings, etc (Shen et al. 2014). Long-term relationship with suppliers- Marks and Spencer maintains a good relation with the suppliers that is the reason of quality products. Weaknesses Strong competition from rival brands- Many rival brands like Zara, Burberry, Louis Vuitton, Gap, etc. have higher brand reputation. Waste spaces in stores- The spaces in the stores are not utilized properly. Stock control- Customers complain about some products that are out of stock. Poor technology in inventory- Poor usage of technology in the inventory is the reason of out of stock of products in the stores. Manual working in the costs- The costs of the inventory and manufacturing of products in some areas are high that leads to lower percentage in profitability (Faulkner et al. 2014). Opportunities Focus on market segment- The target segment can be extended to lower middle income group people. Internet technology- Improved usage of technology helps in customer attraction. Marketing extending- The market for retail is growing in the developing countries. Healthy products in food stores- Healthy food products are in demand that are sold by Marks and Spencer (P. Wilson and Beard 2014). New product development in apparel- The company can develop new designs of apparels to improve the market share. Threats Strong competitors- In terms of apparel retailing, Zara, Burberry, Louis Vuitton, Michael Kors, Ralph Lauren, Gucci, Prada, Armani, etc. are the direct competitors that have a higher brand reputation and higher quality of products to the customers. Change of business environment- Changing trends in fast fashion brands lowers the Environmental aspect- Presence of environmental rules affects business operations. Threats from domestic markets- Domestic companies of Singapore provides tough competition to the company. Government policies in Singapore- The governmental policies are affecting the current business procedures of the company (Islam 2016). Conclusion It can be said that the luxury retail brand Marks and Spencer has various types of businesses apart from clothes. They are groceries, home furnishings, hospitality outlets, food items, etc. In the Singapore market, Marks and Spencers have a dominant position among its competitors. Apart from that, the company in Singapore has gained a reputation among the customers due its higher quality of products and designers apparels. The target group of the company is middle-income group people and higher income group people. Besides many strengths, there are many weaknesses of the company that includes weak advertisements that must be improved. References Eccles, R.G., Krzus, M.P. and Ribot, S., 2015. Models of best practice in integrated reporting 2015.Journal of Applied Corporate Finance,27(2), pp.103-115. Faulkner, G.P., Livingstone, M.B.E., McCaffrey, T.A. and Kerr, M.A., 2014. Supermarket own brand foods: lower in energy cost but similar in nutritional quality to their market brand alternatives.Journal of Human Nutrition and Dietetics,27(6), pp.617-625. Islam, K., 2016. Can Ethical Business Strategy Influence Consumers Buying Behavior and Loyalty: Marks and Spencer PLC?.Case Studies in Business and Management,3(1), p.38. Lehner, M. and Halliday, S.V., 2014. Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets.Ephemera,14(1), p.13. Wilson, J. and Beard, C., 2014. Constructing a sustainable learning organization: Marks and Spencer's first Plan A learning store.The Learning Organization,21(2), pp.98-112. Reilly, A.H. and Hynan, K.A., 2014. Corporate communication, sustainability, and social media: It's not easy (really) being green.Business horizons,57(6), pp.747-758. Scott, P. and Walker, J.T., 2017. Barriers to industrialisationfor interwar British retailing? The case of Marks Spencer Ltd.Business History,59(2), pp.179-201. Shen, B., Zheng, J.H., Chow, P.S. and Chow, K.Y., 2014. Perception of fashion sustainability in online community.The Journal of the textile institute,105(9), pp.971-979.